
Building on Success
For organisations seeking to amplify their existing success and take their brand to the next level, our Building on Success package offers comprehensive strategies and tailored solutions. With a focus on strategic refinement and expansion, this package is designed to help established businesses build upon their initial successes with precision and purpose. A full day workshop for up to 10 key stakeholders.
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The Full Works
Full day workshop
Extended Brand Workshop (Full Day):
Dive deeper into your brand identity and market positioning with an extended workshop for comprehensive insights and strategies.
Core Values Reinforcement
Reinforce your core values with additional evidence and storytelling to strengthen your brand's authenticity.
Feature and Benefit Optimization
Optimise your features and benefits messaging to maximise audience engagement and conversion.
Emotional Impact Refinement
Fine-tune the emotional impact of your messaging to evoke stronger connections and brand loyalty.
Mission Statement Refinement
Refine your mission statement to reflect your brand's growth and evolving objectives.
Vision Statement Expansion
Expand upon your vision statement to encompass new opportunities and future aspirations.
Ideal Customer Segmentation
Segment your ideal customers into distinct personas for more targeted marketing and messaging.
Emotional Triggers Customisation
Customise your messaging to align with the specific emotional triggers of each customer persona.
Brand Personality Evolution
Evolve your brand's personality traits to resonate with changing market trends and consumer preferences.
Tone of Voice Optimisation
Fine-tune your tone of voice to adapt to different communication channels and audience segments.
Value Proposition Refinement
Refine your value proposition to address emerging market needs and competitive challenges.
Elevator Pitch Enhancement
Enhance your elevator pitch with added depth and clarity to capture attention and interest.
Logo or Brand Identity Enhancement
Enhance your existing logo or brand identity to align more closely with your evolving brand narrative and market positioning.
Brand Assets
Develop additional brand assets such as colour palettes, typography guidelines, and imagery styles to maintain consistency across all brand materials.
Comprehensive Brand Guidelines
Develop detailed brand guidelines to ensure consistency and coherence in all aspects of brand communication and presentation.
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Touchpaper
Designed for businesses ready to ignite their brand identity or those seeking a cost-effective solution to revamp their existing brand, the Touchpaper package offers a streamlined approach to brand development. With a focus on simplicity and affordability, this package equips you with the essentials to make a powerful impact across your marketing channels.
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Piccoline
Half day workshop
Brand Workshop (Half Day)
Kickstart your brand journey with a focused workshop designed to uncover your unique identity and market positioning.
Core Values Definition
Identify and articulate your core values with supporting evidence to guide your brand's ethos.
Identify Features and Benefits
Pinpoint the key features and benefits of your offerings to communicate value effectively.
Ideal Customer Identification
Identify your ideal customers and understand their needs, preferences, and pain points.
Emotional Triggers Analysis
Understand the emotional triggers of your target audience to create impactful messaging.
Brand Personality Definition
Define your brand's personality traits to establish a relatable and consistent identity.
Tone of Voice Definition
Develop a distinct tone of voice that resonates with your audience and reflects your brand's personality.
Value Proposition Creation
Craft a concise and compelling value proposition that highlights the unique benefits you offer.
Elevator Pitch Development
Write a clear and captivating elevator pitch to succinctly communicate your brand's essence.
Logo or Brand Identity
Craft a visually striking representation of your brand that resonates with your target audience.
Brand Assets
Develop additional brand assets such as colour palettes, typography guidelines, and imagery styles to maintain consistency across all brand materials.
Basic Brand Guidelines
Establish basic brand guidelines to ensure consistency in identity use.


