Igniting Your Brand

Designed for businesses ready to ignite their brand identity or those seeking a cost-effective solution to revamp their existing brand, the Touchpaper package offers a streamlined approach to brand development. With a focus on simplicity and affordability, this package equips you with the essentials to make a powerful impact across your marketing channels.

  • Brand Workshop (Half Day)
    Kickstart your brand journey with a focused workshop designed to uncover your unique identity and market positioning.
  • Core Values Definition
    Identify and articulate your core values with supporting evidence to guide your brand's ethos.
  • Identify Features and Benefits
    Pinpoint the key features and benefits of your offerings to communicate value effectively.
  • Ideal Customer Identification
    Identify your ideal customers and understand their needs, preferences, and pain points.
  • Emotional Triggers Analysis
    Understand the emotional triggers of your target audience to create impactful messaging.
  • Brand Personality Definition
    Define your brand's personality traits to establish a relatable and consistent identity.
  • Tone of Voice Definition
    Develop a distinct tone of voice that resonates with your audience and reflects your brand's personality.
  • Value Proposition Creation
    Craft a concise and compelling value proposition that highlights the unique benefits you offer.
  • Elevator Pitch Development
    Write a clear and captivating elevator pitch to succinctly communicate your brand's essence.
  • Logo or Brand Identity
    Craft a visually striking representation of your brand that resonates with your target audience.
  • Brand Assets
    Develop additional brand assets such as colour palettes, typography guidelines, and imagery styles to maintain consistency across all brand materials.
  • Basic Brand Guidelines
    Establish basic brand guidelines to ensure consistency in identity use.

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