Igniting Your Brand
Designed for businesses ready to ignite their brand identity or those seeking a cost-effective solution to revamp their existing brand, the Touchpaper package offers a streamlined approach to brand development. With a focus on simplicity and affordability, this package equips you with the essentials to make a powerful impact across your marketing channels.
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Brand Workshop (Half Day)
Kickstart your brand journey with a focused workshop designed to uncover your unique identity and market positioning.
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Core Values Definition
Identify and articulate your core values with supporting evidence to guide your brand's ethos.
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Identify Features and Benefits
Pinpoint the key features and benefits of your offerings to communicate value effectively.
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Ideal Customer Identification
Identify your ideal customers and understand their needs, preferences, and pain points.
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Emotional Triggers Analysis
Understand the emotional triggers of your target audience to create impactful messaging.
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Brand Personality Definition
Define your brand's personality traits to establish a relatable and consistent identity.
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Tone of Voice Definition
Develop a distinct tone of voice that resonates with your audience and reflects your brand's personality.
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Value Proposition Creation
Craft a concise and compelling value proposition that highlights the unique benefits you offer.
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Elevator Pitch Development
Write a clear and captivating elevator pitch to succinctly communicate your brand's essence.
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Logo or Brand Identity
Craft a visually striking representation of your brand that resonates with your target audience.
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Brand Assets
Develop additional brand assets such as colour palettes, typography guidelines, and imagery styles to maintain consistency across all brand materials.
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Basic Brand Guidelines
Establish basic brand guidelines to ensure consistency in identity use.
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Building on Success